Koszt wysyłki: od 15,90 zł
Stan magazynowy:
Stan produktu: Nowy
Liczba stron: 264
Gatunek: Marketing i zarządzanie
Język publikacji: angielski
Rok wydania: 2004
Nośnik: książka papierowa
Autor: Calvin Robert J.
Okładka: miękka
Tytuł: Sales Management
Wydawnictwo: McGraw-Hill
ISBN: 9780071435352
Rodzaj: książki naukowe i popularnonaukowe
Seria: inna
Calvin Robert J.
Exploding growth. Soaring investment. Incoming talent waves. India's top companies are scoring remarkable successes on these fronts - and more. How? Instead of adopting management practices that dominate Western businesses they're applying fresh practices of their ownin strategy leadership talent and organizational culture. In The India Way the Wharton School India Team unveils these companies' secrets. Drawing on interviews with leaders of India's largest firms - including Mukesh Ambani of Reliance Industries Narayana Murthy of Infosys Technologies and Vineet Nayar of HCL Technologies - the authors identify what Indian managers do differently including: Looking beyond stockholders' interests to public mission and national purposeDrawing on improvisation adaptation and resilience to overcome endless hurdles Identifying products and services of compelling value to customers Investing in talent and building a stirring culture The authors explain how these innovations work within Indian companies identifying those likely to remain indigenous and those that can be adapted to the Western context. With its in-depth analysis and research The India Way offers valuable insights for all managers seeking to strengthen their organization's performance.
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